Jamie White

Co-founder @ Piing

Umbro 1350

Here is a site I’ve been developing over the past couple of months at LOVE. It’s for Umbro’s global campaign for 1350. The custom module has been built to run on the existing Umbro Flash site. umbro.com/1350

Bed Peace Installation at the Bluecoat

This installation was setup by DOROTHY and LOVE to mark the anniversary of what would have been John Lennon’s 70th birthday and the 30th anniversary of his death in 1980. It was then screened onto Ocean’s media screen outside Liverpool Lime Street Station. It is using software similar to our Two Fingers to War installation, […]


After hours of decoding and cross-referencing hexadecimal numbers with an Ascii table, and studying the LED boards 20-odd page communication protocol – I was able to create a Processing library to communicate with our LED board via the RS-232 protocol. Sound easy? You should have seen the document! Working that out was the hardest part. […]

U+270D: Dear Diary

We’ve just done another interactive projection for DOROTHY / LOVE at Ctrl.Alt.Shift’s Dear Diary event at Hoxton Hall. We set up a Mac for people to write there darkest (not so secret) secrets on. The movements were recorded and sent to another Mac near the projector. This was running the projection app which randomly picked […]

Are You Fox or Chicken?

I made an AIR app for LOVE. for a guerilla projection for Umbro outside of the office, generating some interest around the campaign for Umbro’s Stealth football boot. Everyone in the video thought the projection was coming from the street behind, when in fact it was out of the building to the left. Which was […]

PS3 The Game

Most people enjoy a summer holiday, but I had the pleasure of spending my summer building games and other bits for the PS3 The Game campaign alongside many other talented people at LOVE. The Game is a competition between two teams (Team A and Team B), you choose a side. Beat the opposition by playing […]